In a recent TechnoRelease, entitled “TR: Document Assembly: Let’s Be Frank.”, Roy Lasris, President of Innovative Software Products of Virginia, the developer of Pathagoras, wrote the following
Seth Rowland, a well recognized document assembly guru and multiple TechnoLawyer Contributor of the Year outlines in an article published in the September 27, 2005 TechnoFeature 13 discreet steps needed to implement an effective interview driven document assembly system. Seth implores those who are considering document assembly to find the time to implement all steps. Failure to do so will result in less than an optimal system.
I thank him for that quote. He then continued:
As a busy attorney, you may have neither the time nor the inclination to invest that kind of energy without having a guaranteed outcome. As academically accurate as he may be, Seth’s approach is simply contrary to (1) human nature and (2) the nature of most law offices. If you cannot or will not find the time to do it, then you won’t do it.
It is there that I disagree, both with his interpretation of my article, and his conclusion that real a substantial time investment in document assembly will not be rewarded by substantial multiples in profits for any law firm that makes such an investment.
Where Investment Counts
The same law firm that will calmly make a decision to to hire a $150,000 associate will agonize over a $30,000 automation project. In the first year, the $150,000 associate will bring in a net profit of $50,000 to $100,000. In the second year, the net profit will be about the same, for another $150,000. The return on investment is a whopping 30-60%. That’s if you are lucky. Once that associate is well trained, he will want more money, or he may decide to bolt to another firm, taking his expertise (and maybe your client) with him.
By contrast, a $30,000 investment in a document assembly system, will allow your existing staff to do the same work as that $150,000 associate and maybe several other expensive associates. The amount of money made each year on this initial investment of $30,000 would be equal to the profit on the expensive associate, for much less outlay. The $50,000 to $100,000 would represent a 180% to 300% return on investment. In the second year, even assuming maintenance costs, keeping the forms current of $10,000 per year, the profit would jump to 500% to 1000% on the annual investment. And even better, the “document assembly” system will not threaten to leave the firm or ever take your clients.
So why does this matter
This ROI will not happen with a simple clause based system which relies on constant and repeat judgment by an expensive associate to administer. It will NOT happen with Pathagoras. Pathagoras is a start. It will happen with a carefully analyzed and scripted system that evaluates the whole document automation process, extracts the fundamentals and then scripts the whole process. When you are thinking of document assemby, be aware you get out of system what you put in.
To those users of Pathagoras, I offer this advice. You have started down the right path. You have started making the investment. But you should not be wedded to your software choice. Once you have organized your forms and information, identified all the key clauses that are worth re-using, you will be ready to take the next step.