How Stupid Companies Treat Customers

Every once in a while you come across an interesting tech article that gets to the HEART of what distinguishes successful well-run companies from their competition.  Often, what is said is common sense, but put in a particularly pithy manner.  In the article How Stupid Companies Treat Customers, Dennis McCafferty makes a few key points that are often forgotten.

Service Desks are ASSETS, Not Liabilities


One Size does NOT fit all.  Personalization is KEY

Customization and personalization should not be a SECOND phase, but should be built into the design from the beginning.

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