What is “polish” and why is it so valuable to clients? Surely if the functionality is the same, the polish is just “eye candy”, but then, perhaps not. This article explores why polish takes so much time, yet repays itself hugely
I was once approached by a young man to provide one-on-one HotDocs training, unconnected to a particular consulting project. When I asked why he chose me over the vendor-based training of LexisNexis, he said, “BECAUSE YOU GOT POLISH”. I agreed, yes, I was Polish (my maternal grandmother was from Warsaw).