What is the role of the “independent consultant”? And should the “independent consultant” be allowed to benefit from a “sale” based on his/her independent recommendation? Software vendors with “reseller” programs have always wanted a “free sales force” of consultants who offer their software “exclusively”; no salary, no benefits, no costs. These consultants are “paid” by the vendor in the form of commissions on sales (often narrowly defined) or referral fees and access to NFR copies of the software. And yet, the questions arises, when one vendor demands exclusivity, what is the “price” for independence. This article looks at the price and the benefits of an in independent non-exclusive consulting program to clients. Some of the arguments are obvious, but they bear restating.
Wednesday, February 03, 2010
Sales vs Consulting - The Cost of Independence
[ read full article • published to Soapbox ]
Posted by Seth
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